Why the Snuggie is doing so well..

1. It’s Cold Out
The first and obvious reason for the success of this blanket is that it is darned cold right now throughout much of the country. Most folks are sitting in front of their TVs at night trying to stay warm. Gee, wouldn’t it be nice to be able to read your book or sit at the computer while still snuggling up in a blanket? Snuggie to the rescue!
2. They`ll Spend Money to Save Money
Heating bills are expensive.As Americans try to save money on energy costs, they`re willing to spend a little to keep the thermostat down.The little money they spend on the Snuggie is just a fraction of the cost of many monthly heating bills.
3. Folks Are Staying Home

4. Cheaper Ad Space = Bigger Ad Presence
After the lousy retail season, many regular advertisers are trying to save money and are pulling back on ad spending.The creator of the Snuggie, was able to cash in on this advertising retreat by receiving cheaper ad space during primetime hours. This meant, more people saw the Snuggie.
5. Quirky Ads = Memorable Product

Let`s face it, the Snuggie isn`t going to win any fashion awards. But, that`s  what`s making it so memorable too. Those goofy ads have inspired numerous YouTube spoofs, a Facebook fan group, and mentions on and . Not all mentions are positive, but they continue to bring awareness to this funny blanket with sleeves.